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Corporate Video

Video in Marketing exists simply to support your efforts to promote your product, service, belief, or in some cases, an idea. It is by far the most effective means to convert a visitor who is just looking around your web site into a buyer who makes a decision right there while on your site. Study after study has shown that a well-produced video will engage visitors on a deeper, more emotional level than text or still images alone, and is more than 3 or 4 times as likely to lead to what you, your company or organization would consider a positive step - making a purchase, scheduling an appointment, signing a petition, etc.

Marketing videos come in many shapes, sizes and forms. Sometimes a direct feature / benefit approach works best, or you might rely on customer testimonials, while other products might demand a more technical approach with animation that simplifies a complex explanation.

We know that your company or organization is unique, with it's own story to tell, and we can work with you (or your agency) to find the best way to use video to market and sell your offerings.

Organization

Considering Video for the first time.
If you keep the following points in mind the final video will be a lot more effective in delivering your message, or positioning your product.

  • Is this a product, service, concept or call to arms? - If it's a product you are focusing on the majority of your video .

  • In today's world of 140 character Tweets, 6 second Vine's and ever shorter attention span's, it's important to limit your video bio to between 1 to 3 minutes. Say what you want, but dont waste a second!

  • Be yourself - exude your personality, but don't come off as stiff or rehearsed. Your video bio provides an oppertunity for you to build emotional connections with your viewers, and you do that by letting people get to know the real you.

Distribution of your marketing video is the most important step, since there little point in having one if you don't share it with your intended audience. Post the video to both your own web site, and to the top video sharing sites such as LinkedIn, YouTube and Vimeo. Be sure that the sites to which you choose to post your video are targeting a relevant audience.


What we do
We're all about making professional quality videos easy and affordable, for any company, organization, or individual, large or small.

Contact Us at
Office: (321) 222-1426
Office: (850) 320-4026
Email: sales@gwvideoservices.com